MODMOD
Being part of the ModMod team from the very start, writing about my passion for film to inspire readers – 2023 >
For: ModMod Magazine
As: Writer
Get your subscription here (Dutch)

WE ARE PIONEERS
Campaign to recruit new supporters – 2023
For: International Film Festival Rotterdam
As: Head of Partnerships @ IFFR
Check the video here
Go to iffr.com/support and support the most exciting film festival in the world

LAUNCHING MY ROFFA
City merchandise to celebrate the great city of Rotterdam (010) – 2022 >
For: My Roffa – You 0nly 1ive 0nce, do it Rotterdams
As: Founding Partner @ My Roffa
Check out myroffa.store to get your apparel

SUCCESSFULLY CROWDFUNDING AND RELEASING THE DEVOTED BOY EP
Managed to achieve 110% of the set goal on Kickstarter – 2021
For: the greater good
As: Artist @ NDA (Composer/Musician/Producer/Designer)
Check out nda.band for a selection of our music

5 AWARDS IN 24 HOURS (personally collected the DIA GOLD)
Craziest workweek ever, lots of partying thanks to the outstanding IKEA Place app – 2019
For: TWNKLS
As: Creative Director @ TWNKLS

MY COMPANY
For: Leading Brands Outside the Box
As: Founding Partner / Creative Director @ Arbiz
Check out arbiz.nl for more information

INSPIRATION PLATFORM CLOUDCOLLAGE
State of the art web app to help inspire IKEA Designers – 2016
For: Inter IKEA Systems
As: Creative Director @ Arbiz (Strategy/Concept/UX/Copy/Account)

GEEN EK ZONDER ORANJE (No European Championships without Orange)
Branding statement in support of the Dutch, who did not qualify for this edition.
Outdoor campaign (Willemswerf) during European Football Championships – 2016
For: Thuisbezorgd.nl
As: Head of Design @ Takeaway.com (Concept/Copy/Creative Direction)

NEW IDENTITY FOR ALL TAKEAWAY.COM BRANDS
Redesigned the icon and logos, and introduced The New Orange – 2015/2016
For: Takeaway.com
As: Head of Design @ Takeaway.com (Design/Creative Direction)

KIJK OF THE SUB BIJ JE PAST (see if The SUB fits you)
Augmented reality app for the international introduction of The SUB home tap – 2015
For: Heineken International
As: Creative Director @ Arbiz (Concept/UX/Copy/Direction/Account)

HORSE 2587 (OK) – DEMO EXPERIENCE FOR MUSEUM BOYMANS VAN BEUNINGEN
Art, technology and a touch of AR magic combined to impress BvB – 2014
For: Boymans van Beuningen
As: Creative Director @ Arbiz (Strategy/Concept/Direction/Account)

ANALOG CAR RACING EVENT AT EMERCE E-DAY
Several distinctive and fun exhibitions (2008-2014), including this one in 2009
For: eFocus (currently Valtech NL)
As: Creative Director @ eFocus (Strategy/Concept/Direction)
(Photo courtesy of Vincent Everts)

ONLINE MARKETING CAMPAIGNS, WEB APPS, PLATFORMS AND WEBSITES 
A small selection, did a lot of these between 2008 and 2014
For: eFocus (currently Valtech NL)
As: Creative Director @ eFocus (Strategy/Concept/Direction)

DON DIABLO DESTROYS EFOCUS
Recruitment viral and outstanding branding statement – 2008
For: eFocus (currently Valtech NL)
As: Creative Director @ eFocus (Strategy/Concept/Direction/Relations)
CHECK THE DON DIABLO VIDEO HERE

PROMOTIONAL GIFT: OUT OF THE BOX
Everything worth sharing about our agency in one exciting box – 2006
For: Energize
As: Creative Director @ Energize (Strategy/Concept/Direction)

ONLINE MARKETING CAMPAIGNS AND WEBSITES 
Just a few of them, did a lot of these between 2004 and 2008
For: Energize
As: Creative Director @ Energize (Strategy/Concept/Direction/Account)

SALES PROMOTION: MAKE YOUR NET WORK
Mailing to persuade prospects to go online and unravel the mystery in their hands – 2000
For: The Entertraining Company
As: Creative Director @ The Entertraining Company (Concept/Design/Direction)

3 COOL KIDS
Morris (2011), Valentijn (2007), Guusje (2005)
For: personal reasons
As: Partner @ Home

ABSENT
Hijacked the final exam catalogue with a proper work of conceptual art – 1996
For: Graduation
As: Student @ Royal Art Academy

DE VERLICHTING (Enlightenment)
Three definitions caught in one image
Photograph (and installation) – 1992